World Cup Marketing Campaign
This section covers my first ever mock marketing campaign. I chose to do mine on the FIFA World Cup coming to North America in 2026. I combined illustration with text throughout this campaign in various ways. I was also my first time experimenting with background patterns as a system through out a project.
World Cup Poster
This poster served as the big announcement for the event. I created the system for my entire campaign from typography to color palettes. The illustration of the trophy lift is seen in many ways throughout the campaign. The poster also serves different informative purposes, from dates and locations to the Fifa website for more information.
Instagram Ad
This project encouraged me to make different advertisements in different formats. This ad was designed in the tradition box format found on instagram. It has very similar elements as the poster, but formatted in a more compressed less informative way.
Instagram Story Ad
This piece was the final work in the campaign. It was my first time ever creating a mock up (the tickets). It also allowed me to create a larger format than the regular instagram ad. As seen on the tickets the trophy lift is a recurring element throughout every I attempted in this campaign.
