Mulligans

For Mulligans, I designed a playful and inclusive brand identity for a five-day golf festival aimed at welcoming people from all walks of life into the sport. Inspired by the relaxed culture of modern golf and the spirit of community events, I created a unified visual system across social media posts, a festival poster, branded merchandise (hat and t-shirt), and mobile and web landing pages. To extend the identity further, I developed AI-driven image explorations that reimagined the logo and merchandise in bold, surreal contexts. This project demonstrates my ability to craft immersive event branding that celebrates tradition while inviting new audiences to connect with the experience.